“At MedSpa Social, ‘social’ has never just meant social media. It means the relationships your practice builds – with the patients already in your chairs, with your staff, and with your community. We help you strengthen all three, from the inside out.”
– Jennifer Hatton, CEO & Founder
Most MedSpas are sitting on untapped revenue from patients who already trust them.
We help you find it before spending another dollar on ads.
Your existing patients already chose you. They sat in your chair, trusted your hands, and left feeling good. But most practices spend the majority of their marketing budget chasing strangers on social media while those same loyal patients quietly drift to a competitor — not because they wanted to leave, but because nobody gave them a reason to stay.
When someone finds your practice, whether through a friend, a search, or a scroll, they aren’t just looking for a treatment. They’re looking for hope. They want to trust someone with their face, their confidence, their results. The patients who already know you are already there. They’re already hoping you’ll reach back out.
That’s where we start. Before we talk about social media, we look inside your practice first, at how you’re communicating with current patients, how your team shows up online, and where revenue is being left on the table.
From there, we build on what you’ve already established. Sometimes that means turning your staff into brand advocates. Other times it’s about giving your team the training and tools they need to naturally guide clients toward services that are a great fit for them. Only when that foundation is solid, we can develop a strategy for paid.
This isn’t marketing fluff. It’s a system built from the inside out, by someone who has spent 15 years in healthcare and aesthetics and understands what it actually takes to build patient trust in a high-consideration space.
We help our clients by:
- Establishing a cohesive brand aesthetic with their graphics and imagery
- Creating a consistent social media schedule to grow their following with the right kind of people
- Strategizing how to reach high-end clients with the right kind of message
- Handling social media for them so they can focus on what they do best in their MedSpa
- Supporting them in marketing efforts that actually work and produce a long-term ROI
Beyond social media, I help practices audit their full digital marketing footprint. We look at aspects of your practice like patient retention, email and SMS, Google presence, and brand consistency. Based on those data points, we help you create a comprehensive plan to leverage those aspects and optimize potential revenue.
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About Jennifer Hatton
